What is Snow?
* SNOW *
Snow is the most magical substance on earth.
Materializing in the atmosphere from a crucible of temperature, moisture, and dust, it falls to Earth as sublime and fragile crystals, instantly changing everything it touches. This transformative aesthetic can last minutes, days, months or, in the case of glaciers, tens of thousands to millions of years.
A glacier’s icy heart represents snow’s other supernatural quality: it is itself capable of incredible metamorphosis, aggregating from individual flakes to a community that shifts in form and fortitude in the presence of warmth, wind, water, pressure. At any point in time, snow is never exactly the same as when it first appeared. Snow carries the memory of everything and anything that has happened during its existence. Like people.
Also like people, snow can be playful, yielding, firm and even destructive. Maybe that’s why we’re drawn to seek passage in it. The lifetime of every snowfall mirrors our own natural arc of struggle and survival, a subconsciously understood transformation from purity, innocence and unsullied beauty to whatever life sculpts for us, followed by inevitable dissolution to nothingness.
Skiers and snowboarders experience this endlessly repeating plot as essence, following the snow, always anticipating its rebirth and through this, the reawakening of their own innocence.
A conjuring from within. Pure magic.
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